Scroll through Instagram or TikTok and you’ll see it instantly: outfit hauls, luxury unboxings, brand challenges. Social media isn’t just shaping trends — it’s deeply influencing brand loyalty in fashion. But how? Social platforms create direct, emotional connections between consumers and brands. When users see their favorite influencer style a Jacquemus bag or a Dior…
We all know the feeling: you see a stunning handbag, coat, or pair of shoes with a jaw-dropping price. Luxury fashion often comes with four-figure (or more) price tags — but is it really worth it? Let’s break it down. One of the most cited reasons for luxury pricing is craftsmanship. Many high-end brands use…
In recent years, vintage designer clothing has seen a major comeback — not just as a fashion statement, but as a lifestyle. Whether it’s a classic Dior dress from the ’60s or a Y2K-era Fendi baguette, vintage has re-entered the fashion scene with force. But is this revival just a passing trend, or is it…
In today’s hyper-connected world, celebrities wield enormous influence — especially when it comes to fashion. One photo of a celebrity wearing a certain brand can instantly boost sales, elevate a designer’s status, and even shape global trends. But how exactly does celebrity culture influence the popularity of fashion brands? It starts with visibility. When stars…